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The concept of building rapport with your customers is age-old, and it is as essential for an online business as it is an on-site business. Customers feel more confident at making purchases from businesses they trust, know and like. You will only gain referrals if a person trusts you enough to pass your name along to their friends. Trust is one of the most valuable foundations when it comes to social media marketing. This is also important for any relationship online.
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Perry Belcher has created a concept that revolves around the establishment of trusting relationships between customers and business with the help of social media networks. This idea is called know, like, and trust”. It is about building relationships with customers and getting them to know, like and trust you. To help you better understand the concept, it is evaluated below:
Perry Belcher has started his realm in social media marketing with the use of Twitter, a social media platform. Even though there are a lot of tips on how to properly use Twitter, you need to create a plan before you start with your marketing endeavors. It is vital you start on the right virtual foot.
First, always have a profile picture of yourself in any social networking profile. It is really necessary to ensure that you appear smart. However, you need to make sure that you will not establish a psychological barrier with your photograph. You must use all characters in your Twitter bio making sure this is not about the product being sold, but rather about yourself as a person. This can greatly help with your goal of creating good connection with your customers. You can see its significant results in time. It is also suggested to put a link to your website and not your business website.
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One factor that is often forgotten by corporate Twitter accounts is sending followers a welcome and thank you message. If a person follows you on Twitter, it is as if they are extending a hand of friendship. If you won’t accept that, you are being so impolite. Keep in mind that when they follow you, there are no commitments involved as you welcome them because you are free to follow or block them.
This is what Perry Belcher calls a ‘courting phase’. It is where you interact with your followers when they respond to tweets, or vice versa. If you happen to be networking on Facebook, and then set up groups about things you are particularly interested and knowledgeable in. This provides an opportunity to get your online audience both knowing and liking you better. This is important because it will offer some activity to their timeline.
Trust is built using your blog as this is where you post regularly about things that interest you, as well as the niche content you are focusing on. Links to this blog should be truncated on both Facebook and Twitter ensuring friends/followers are directed to this site.
On the blog you should have a page promoting different sales and business opportunities which, as the consumers are more trusting of you, will more than likely be clicked on. This is something you need to remember about social media marketing. This can help you become even more profitable with your marketing goals.
Social media advertising can be very efficient; all you have to do is to do the right ways.